Showing posts with label Mobile Applications. Show all posts
Showing posts with label Mobile Applications. Show all posts

Thursday, February 19, 2015

SimpleAssist LifeSync Spotlight: The "App" Universe, it's Benefits, and Death of the "Web-Browser"


App Consciousness:  Staying Safe and Streamlined with the "New Way" of Computing


Do you sometimes find it easier to use an App on your mobile device, vs. a web-page?

I was reminded of this today when my #smartphone powered down, and I was forced to fire up the laptop to continue the conversation I was having in the #FaceBookmessenger App.
While using the #facebook web-page for messaging, I remembered, "Even on the PC, there's an App for that.”
During conversations with clients, I discovered many are not aware of the benefit gained from approaching the tools used on the Internet through an App, rather than a web-based browser.  

What do I mean by App?



  • An App (short for application) is a self-contained program that usually relies on the Internet thereby reducing the demand on hardware.
  • An App is typically offered through an "App Store" from an Operating System such as #Android, #iOS, #Blackberry, etc.
  • All Apps require a high level of quality from software developers, ensuring stringent standards and rigorous safety guidelines. 


Apps and Devices

Most of us still use Desktops/Laptops internet browsers, and experience the internet differently based on whether we are using an App or a web-browser (such as Fox, Internet Explorer, etc.).

When using a web-page, you are using one program (the web-browser) to access programs and sites that vary in design, security, programming languages etc.
When using an App, you are using a specific program required to ensure strict standards and stringent safety guidelines.  Providing a consistent experience for users on different browsers; each App with its own rigid requirements
Consequently, you lose the added benefit of an Apps Store, which require those software tools above to provide a consistent experience for users on different browsers; all with their own requirements, and potential security risks.
Finally, software developers must design their websites using a variety of tools, where there are many more "options" [potential pitfalls] while a user is browsing the web.


It's Murphy's Law

Have you ever wondered why your smartphone is rarely plagued with a virus, and why it's easier to do things on a tablet or smartphone than it is on the computer?

The answer is simple: An App offers a more controlled environment with less potential to trigger something that would cause an infection.  


On the other hand, when you use a
web-page, you are using one program (a browser) to access different sites and programs, each varying in design, security, programming languages that increase the potential of Malware.

What is Malware?

·         Malware is malicious code that has subverted the security of the devices, and varies in severity and risk to the user.

·         Most malware typically (at minimum) circumvents the safe guards of the system for the purpose of gathering sensitive information, targeting unsolicited advertising, or opening the device to further infection or malicious uses.

·         Spoof emails are another type of delivery system for malware, inciting the user to initiate an action which can install malicious code that can give hackers control of your machine without your knowledge, or with express purpose of collecting your identity by mimicking legitimate persons or organizations such as your financial institution, the FBI, something you are familiar and often looking exactly like the real thing.

·         As most desktop owners are aware, several additional "plugins" are required for a consistent experience with Web-Browsers, such as #Java, #Flash, #Silverlight).Every computer I work on has antivirus/anti-malware program to identify potential infections.

·         Most infections are triggered by an action by the user, the overall point is:

Regardless of how good your security system is, there are exponentially more landmines to fall into using a web-browser vs. an App.

Other Considerations

This is not to say using the internet via a web-browser is bad, and doesn't offer its own virtues.

As the explosion of the App continues, we currently caught in the middle between the old way of doing things with one foot in each world between old and new.

We generally consider a matter of convenience, a security concern, or becoming more acclimated with the trend of technology and the fundamental role it plays in our society.

As more and more vendors scramble to offer these services, I am using examples based on my own personal preference.   As a technology consultant, I am fluent and match software to the needs of my customer.  

Here are few suggestions you can use to shift to an App mindset as you do with your mobile devices to take advantage of the seamless user experience and safety between all of your devices.

THE APP STORE - BEYOND MOBILE        

Chrome Appse -  Apps instead off Bookmarks
Chrome Web-Store - Facebook

Download



  1.  Download a Browser or Operating System that allows you to Install Apps

  •  Google Chrome has been the pioneer in cloud-computing (Internet-Based Software Development). The Google Chrome Web-Browser is much more than just an internet browser, and I often liken it to a self-contained operating system.
  • What's the other advantage?  With Chrome, you can use your current email address or create a free Gmail address to keep all of your bookmarks, history, and saved passwords synchronized across all your devices
  • Chrome for Desktop has the Chrome Web App Store which enables you to install Apps, and even start them right from your desktop. This means instead of having to visit a web-page, just as you would on your mobile device, you launch an application offering a cleaner, and synchronized, user experience.
  • Google Chrome has a great selection (such as Facebook messenger, the inspiration for this post)

Upgrade



2. Upgrade to the O/S that supports Apps

  •  #Windows8.1 is a hybrid operating system.
  • A Hybrid Operating System is designed for both the old school and new school approach.
  • This system works on both regular desktop/laptop computers, as well as tablets and other mobile devices.
  • Windows8.1 has been developed to run on minimal resources!
  • It is an operating system that offers you both old school (web-based) new school approaches (App-based).
  • Windows 8.1 has the classic windows desktop







And a Metro menu.









      Apple is another company that is way ahead of its time. Despite my problem with the way they charge their customer, they the masters of elegance with their interface and the most recent versions of their OSX mirror functionality with their mobile iOS Operating Systems.   

Less Can Do More


The need for powerful hardware is actually reducing, a dramatic shift since the mobile device explosion.  Since software developers need to develop apps to run on these tiny mobile devices, and these applications are becoming available across

Before you buy new


Before you are convinced that you need to buy a new PC or MAC every few years, due your due diligence.

  •         Can it be cleaned or reloaded?
  •         Will a lighter O/S (like Windows 8.1) allow you
  •          If your computer is acting slow, maybe it just needs to be serviced (the result of       these inherent issues I mention before).
  • .      Even if your computer is a few years old, it's likely much more powerful than your mobile device.  



This is one of the strongest pieces of advice I offer my clients.

It all comes down to the software, and since developers are writing applications for mobile devices, the need for powerful hardware is greatly reduced.

In short, back in the day a web-browser was the primary way that people interacted with online resources and the primary "vehicle" to the #internet;.

However, with the rise of tablets and smartphones today's users are more inclined to use an "app", downloading an application from an App Store which is specifically tailored towards whatever the App is offering (e.g. you likely don't use your mobile based browser to check your email or do your banking. You download appropriate application.


In short, back in the day a web-browser was the primary way that people interacted with online resources and the primary "vehicle" to the #internet;. However, with the rise of tablets and smartphones today's users are more inclined to use an "app", downloading an application from an App Store which is specifically tailored towards whatever the app is offering (e.g. you likely don't use your mobile based browser to check your email or do your banking. You download appropriate application.


While this may all seem like lot of information, the short of it is that the speed of innovation with technology is outpacing the collective ability of the masses to keep up, collectively. Understanding the way the wind is blowing is now a necessary evil, as technology becomes more intertwined with our daily lives.

If you are looking a technology partner to help find ways to leverage technology for your home and/or business, visit www.simpleassistme,com. .



Friday, May 23, 2014

SimpleAssist's Awesome Apps: Check out ESCORT Live™ and Travel Safe This Memorial Day Weekend

SimpleAssist App Awesomeness: ESCORT Live™,

 
The SimpleAssist philosophy is based on people discovering and using technology that enhances or improves our day to day lives, and we are always impressed by those application providers who "get it"; recognizing that good software is about true symbiosis between the user and the product in order to maximize it's use.  In fact, it's not what this app does that makes it awesome... rather is the way that it does it that makes it special.  

Last night, I was reminded of such an app after after seeing a post on facebook by a relative who was notifying fellow travelers that there were vehicles vehicles on the highway being pulled over - a day before the 3 day Memorial Day weekend.

Escort, the manufacturers of the popular PASSPORT brand of radar detectors, and the mobile ESCORT Live™ application offers drivers a uniquely accurate method to avoid or adjust their route for speed traps, road hazards, traffic cameras, live "real-time" alerts, and overall " duckin of the fuzz" functionality 
J


Although providing live and historical safety and traffic notifications in real-time with technology is not a new concept, nor is finding ways of getting such notification from our peers, which is akin to the old school flashing of the high beams, or informing fellow CB radio enthusiasts of a "Smoky in the bushes".  Over the past several years however, some widely popular app such as Trapster (which I used for many years - See Picture Below), that have been based on the same philosophy, and predicated on desire of those good citizens like my brother in law who wish to "see something, say something", providing smart phone users a an simple, effective tool which primarily leverages that social compact to do just that.
Trapster(R) example
Furthermore, these apps typically work by combining GPS and navigation data such as speed, location, route and relational data and internet connectivity to pull the map info and user reported alert information, in order to plot the route, show location based warning history (e.g. existing speed traps). Collecting the report and report type of the user which gets pushed to the cloud and displayed on the map anonymously (usually, unless setup otherwise) data to take your report, push it to the cloud and then distribute to app users through the internet. 

ESCORT Live™  uses a combination of real-time data collection from their bluetooth connected hardware AND social input from users.  Hardware is NOT required to use the application for iOS or Android
However, it is here where Escort separates itself from the pack, and finding the PERFECT way to offset the inconstancies in the live alert system by pulling from their area of expertise, Escort uses the "real-time" data based on the data collection of their radar detectors which are connected via Bluetooth which uses the mobile device's internet connectivity to send back to the servers..


Personally, whether it was intended or not, using the radar-based data to supplement, rather than replace or minimize the social based platform, the  synergy which resulted from taking the best from both worlds is what truly makes this App Awesome.  They developed a "best of breed" application based on existing idea by offering their users the option of connecting one of their detector hardware via bluetooth, in addition to the option of paying a subscription for enhanced details, maximizing the user experience and accuracy of the system functionality.  By empowering the users to report from the road in the ESCORT Live™ app, rather than controlling them by requiring hardware in a closed system and using the app to sell MORE hardware, or using the hardware to drive app to subscriptions - which they could have easily done I believe, as many have done before -they created a win-win-win scenario, which (in my opinion) will be paying dividends for a long time to come... and I bet they will sell more detectors than if they forced users to do so!

As with all technology, in my humble opinion, it seems that people are much more keen on buying upgrades to enhance what they already have, rather than out of pure necessity or because they being forced to do so. Further, by offering optional subscriptions ($4.99 / Month, ) or yearly subscription options, they offer users to select what will scale to their needs, allowing users such as myself to use the subscription or not, use the hardware or not, and generally allow me to make the decision to get what I need from the app. 

Check it out for yourself (No hardware or subscription required): 

Download ESCORT Live™ for iOS

Download Escort Live for Android
 At SimpleAssist, we dig that way of doing things, and it's for this reason ESCORT Live™ get a "SimpleAssist: Awesome App" stamp of approval!

have a safe and enjoyable Memorial Day holiday.


Derek Shocklee
Founder of SimpleAssist - SimpleAssistme.com